Parents are the best teachers and advocates a child will ever have, simply because of a parent’s unique relationship to a child. We call this A Parent’s Advantage.

Our mission is to empower parents to guide their child’s growing mind with confidence by creating parent-centered articles, resources and courses all about reading and learning development. 

We aim to give you the tools to champion your kids’ literacy—whether advocating for better support in the classroom or teaching reading themselves.

A mother and toddler sharing a story from an illustrated children's book indoors.

"Should I let the school handle it?"

Worrying about your child’s reading is one of the greatest fears of modern parents. And with record high reading remediation rate, this makes sense.

But please don’t just leave your child’s reading difficulties for the school to handle. The following Parent Advocacy series, will address why you are the essential piece to this puzzle.


As you explore our content, expect to find...

  • Informed, science-backed conclusions about how a child’s brain learn to read.
  • Complex topics explained in clear and simple language for overwhelmed parents.
  • Practical suggestions for how and when to talk to your child’s teacher.
  • Simple activities that can be incorporated into everyday life for busy families.
  • Activity and assessment accommodations for children’s various learning styles, interests and strengths (music, movement, art, acting, etc.).

"My child is struggling to read. Where do I begin?"

The following Foundational Articles series was developed just for parents by literacy specialists and reading experts (who are also parents) to understand what is going on in their child’s brain and where they can begin with teaching on their own or advocating for help! Check out this bank of foundational and informative articles below to begin your journey and unlock your Parent Advantage.

"My child is not reading yet... I have concerns."

Concerned your pre-reader may struggle when reading instruction begins? Have a child currently struggling to read? 

The following series of Reading Readiness articles were developed for concerned parents of children who aren’t yet readers – whether they have received reading instruction or not. Chalk full of simplepractical and science-backed activities to easily embed into your everyday life, these resources will help you support your pre-reader ages 2-7.

Talk to us

Have any questions or want to hear about a certain topic? We are here to meet the needs of parents of struggling readers. Send us an email, subscribe to our newsletter to stay updated or book a consultation today!

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